A marketing wizard, all-in-one.

Short links are simple, shortened versions of long URLs used mainly for easier sharing and tracking. Dynamic links, on the other hand, are smarter – they can detect the user’s device and app status to redirect them appropriately, such as opening the app, sending them to the App Store/Google Play, or falling back to a web page.

If the app is not installed, a deeplink will typically redirect the user to a fallback destination, such as the app’s page on the App Store or Google Play. With advanced dynamic deep linking (like DeepLinkPlus), we can retain the original context (e.g. promo, referral, product ID) so the user lands on the correct screen after installing the app.

Smarter deep linking allows you to send users directly to personalized or high-intent content, reducing friction and increasing engagement. For inactive users, it can guide them back into specific app sections (e.g. abandoned cart, promo pages), boosting reactivation and retention rates through seamless navigation and contextual messaging.

A smooth transition from install to the exact in-app content dramatically reduces drop-off. It helps preserve the user’s intent after clicking an ad or promotion, leading to higher activation, faster conversions, and better long-term retention by delivering immediate value.